Tata Motors, one of India’s leading automakers, is poised to transform the SUV landscape with its new launches in 2025-26.
The company is set to introduce a diverse range of SUVs, catering to both eco-conscious buyers and traditional SUV enthusiasts. The upcoming models will feature advanced technologies, including vehicle-to-load capabilities and ADAS systems.
The expected price range for these SUVs will span from approximately ₹22 lakh for base variants to over ₹30 lakh for premium models, targeting different customer segments.
Key Takeaways
- Tata Motors is launching a diverse lineup of SUVs in India throughout 2025-26.
- The portfolio will include both electric and ICE models, such as the Harrier EV and Sierra ICE.
- The new models will feature advanced technologies like ADAS systems and enhanced battery technology.
- The expected price range will be from ₹22 lakh to over ₹30 lakh.
- Tata’s strategic approach aims to cater to both eco-friendly and traditional SUV buyers.
Tata Motors’ SUV Strategy for 2025-26
Tata Motors is set to revolutionize the Indian SUV market with a slew of new launches, including electric and ICE models, by 2025-26. The company’s strategy is multifaceted, focusing on expansion, EV ecosystem development, and creating a robust EV channel.
Expansion, EV Ecosystem, and EV Channel
Tata Motors’ 3E strategy is designed to cater to the evolving needs of the Indian automotive market. This involves expanding its SUV lineup to include a mix of ICE and electric vehicles, developing an ecosystem that supports EV adoption, and establishing a dedicated EV channel to enhance customer experience.
The homegrown automaker will introduce three new electric vehicles, including the Harrier EV, Sierra EV, and Avinya, over the next two years. The Harrier EV is expected to be priced between Rs 22 lakh and Rs 30 lakh, making it competitive against models like the BYD Atto3 and MG ZS EV.
Market Positioning and Competition
Tata Motors is strategically positioning its upcoming SUV lineup to compete across multiple market segments. The company aims to maintain price competitiveness against rivals such as Maruti Suzuki while offering superior features and technology. Tata’s electric SUVs will be positioned as more accessible alternatives to international models like those from Range Rover, potentially disrupting the car market.
| Model | Type | Expected Price Range |
|---|---|---|
| Harrier EV | Electric | Rs 22 lakh – Rs 30 lakh |
| Sierra EV | Electric | To be announced |
| Avinya | Electric | To be announced |
For more insights on the Indian automotive market, also read our latest analysis on the trends shaping the industry.
Upcoming Tata Electric SUVs in 2025
As the automotive industry continues its transition towards sustainability, Tata Motors is poised to introduce a range of electric SUVs in 2025.
Tata Harrier EV
Battery Options and Range
The Tata Harrier EV is expected to offer multiple battery options, catering to different customer needs and preferences. The range is anticipated to be competitive, ensuring that the vehicle meets the demands of both daily commutes and long-distance travel.
Features and Technology
The Harrier EV will feature advanced technology, including a touchscreen infotainment system and a digital instrument cluster. It is also expected to include various safety features, enhancing the overall driving experience.
Expected Price and Launch Timeline
The price of the Tata Harrier EV is expected to be competitive with other electric SUVs in the market. The launch timeline indicates that it will be introduced in 2025, aligning with Tata Motors’ strategy to expand its electric vehicle portfolio.
Tata Sierra EV
Design and Platform
The Tata Sierra EV is anticipated to have a spacious interior, available in both 5-seat and 4-seat lounge versions. The lounge version will feature contoured rear seats with extendable leg support and individual screens for rear-seat passengers.
Battery and Powertrain Options
The Sierra EV will offer advanced battery and powertrain options, ensuring a balance between performance and efficiency. The specifics of the battery capacity and powertrain configurations are expected to be revealed closer to the launch.
Expected Features and Launch Timeline
Premium features of the Tata Sierra EV will include Level 2 ADAS, a free-standing touchscreen, and a digital instrument cluster. The vehicle is expected to launch by the end of the 2025 financial year, following the introduction of its ICE counterpart during the 2025 festive season.
Upcoming Tata ICE SUVs in 2025
As the demand for SUVs continues to rise, Tata Motors is gearing up to launch several new ICE SUVs in 2025. These new launches are expected to strengthen Tata’s position in the Indian SUV market.
Tata Harrier Petrol
Engine and Transmission Options
The Tata Harrier Petrol is expected to come with a robust engine and transmission options. The petrol engine specifications are likely to include a powerful turbocharged engine.
Expected Features and Launch Timeline
The Harrier Petrol will feature a range of modern features, including advanced infotainment systems and safety features. Tata Motors is expected to launch the Harrier Petrol in the first half of 2025.
Tata Sierra ICE
Engine Options and Performance
The Tata Sierra ICE will boast a distinctive design that pays homage to the original Sierra, with a boxy silhouette and modern elements like flush-fitting door handles and dual-tone alloy wheels.
Design Elements and Features
The interior of the Sierra ICE will feature a triple-screen setup, including a touchscreen infotainment system, digital driver’s display, and a co-passenger screen. It will also include premium features like a 360-degree camera system, panoramic sunroof, and ventilated leatherette seats.
The Sierra ICE is expected to be a feature-packed, high-performance SUV that will compete with other top models in the Indian market, including those from Maruti Suzuki.
Tata’s Premium SUV Offerings for 2026
In 2026, Tata Motors will introduce two groundbreaking premium SUVs: the Avinya X and the Safari EV, pushing the boundaries of design and technology.
Tata Avinya X
Gen3 Architecture and Design
The Tata Avinya X is expected to be built on Tata’s Gen3 architecture, which promises enhanced performance and design flexibility. This SUV will feature a bold and futuristic design, setting a new benchmark in the premium segment.
Expected Features and Technology
The Avinya X will be equipped with cutting-edge technology, including advanced driver assistance systems, a panoramic sunroof, and a state-of-the-art infotainment system. Its interior will be designed to offer luxury and comfort, appealing to discerning buyers.
Tata Safari EV
Platform and Powertrain
The Tata Safari EV will be based on Tata’s Acti.ev platform, similar to the Punch EV and Harrier EV. While specific powertrain details are not available, it is expected to share its setup with the Harrier EV, offering a balance of performance and range.
Expected Features and Positioning
The Safari EV will be positioned as a flagship electric SUV, offering three-row seating and premium features. It will be available in multiple versions, including a more affordable family configuration and a luxurious variant with captain chairs. Expected pricing will likely range from ₹30-40 lakh (ex-showroom).
Conclusion: Tata’s Vision for the Future of SUVs in India
As Tata Motors expands its SUV portfolio, the company is redefining the future of motoring in India. With a diverse range of upcoming models, including both ICE and electric variants, Tata is catering to a wide section of customers. The company’s dual-pronged approach allows consumers to choose their preferred powertrain while enjoying Tata’s design language and feature set.
By 2026, Tata Motors aims to have the most diverse SUV portfolio in India, challenging established players like Maruti Suzuki. With investments in charging infrastructure, battery technology, and manufacturing capabilities, Tata is committed to supporting the official launch of at least one new model every year. This vision extends beyond product launches, transforming India’s SUV landscape with models like the Tata Punch and Tata Avinya X across various price points.